About us
EcoScent is a UK-based fragrance-selling company specialising in the industry. They create high-quality, eco-friendly fragrances, along with the advanced diffuser system to drive environments. Their tailored solutions allow businesses to design a memorable atmosphere that drives engagement and leaves a long-lasting impression.
Client goals
- Improve organic traffic in the competitive market.
- Ranked in the search engine with 1k+ organic keywords on quality search intent.
- Uplift the visibility across product & category pages.
- Boost search preferences for high-intent queries.
- Uplift stronger domain authority through quality Backlinks.
Challenges we faced
- Competition was high across the high-volume keywords.
- Low visibility for long-tail keywords.
- Complexities in opting for authoritative Backlinks.
- Minimal keywords in SERPs.
- Monitor performance improvements & keyword growth.
Steps we use
- Conduct in-depth keyword research to track high-intent but low-competition opportunities by identifying where their competitors lack.
- Next, we optimise the category and product pages with SEO-powered content, meta tags & structured internal linking.
- We design blog content related to guides, user intent, and trends with targeted keywords to grab better traffic.
- Implement the strong backlink strategy to enhance domain authority and search trust.
- Enhance technical SEO factors like crawlability and site speed for improved site indexing.
The results we achieved within one month
- Improved organic traffic by 12% and achieved 1.2k+ monthly visitors.
- Ranked the website for 1K+ organic keywords on the search engine.
- The brand authority score is 25, which seems good compared to before.
- 1.2K Backlinks for faster discovery of product & category pages.
- Strengthen keyword distribution & visibility.
- Improve domain authority through consistent quality backlinks.
Top ranking AI overview topics
- Targeted search queries around scents, scent, fragrance oil & commercial room fragrance for personal and professional use.
- Design a keyword-focused, conversational response to enhance AI search visibility.
- Strengthen brand presence across AI platforms by optimizing high-intent topics.
- Design scalable content strategies around the scent categories & lifestyle preferences.
- Optimise content for AI-driven queries such as “Can I find City Rhythm fragrances that suit a Miami city vibe?” to capture an intent-based audience.
Before & after results of Organic traffic (Results after 1 Year)
- Before Optimisation: Organic Traffic – ~1.9K
- After Optimisation: Organic Traffic – 2.1K
Organic traffic increased by approximately 12% within one month, reflecting improved keyword visibility and stronger positioning in search results. The following growth demonstrates the efficiency of an SEO & AI-focused content strategy to increase traffic.
Final summary
- Improve organic traffic to 2.1K with 12% growth within a month.
- Ranked the company over 1000+ organic keywords, which are “fragrance oil,” “scent diffuser,” and “commercial room fragrance.”
- Achieve improved search visibility & consistency through ideally distributing keywords.
- Improve AI search presence across relevant fragrance-related queries.
- Domain authority and backlink quality were improved compared to earlier, which offers complete brand credibility in the fragrance market.
